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The Ride of a Lifetime by Robert Iger

  I have had my fair share of reading management books during my MBA days and now I am sort of averted by them mostly because of all the heavy jargons and anecdotes typically used in those book that makes reading monotonous. So when I was searching for my next book read, I definitely wasn't looking for a business book. But you do get intrigued a little bit when Bill Gates mentions a book as 'A business book I would actually recommend'.  To be honest, I have always been fascinated by Disney as a company and what it stands for. Not only its a biggest media company in the world but also has an interesting history about how did it get here? I was looking for a book that encapsulates that journey with "Disney magic" and this was it! This book is an autobiography of the former Disney CEO Robert Iger, who has played a monumental role in making Disney the Mammoth it is now.  He is the person who led Disney’s acquisition of Pixar, Lucasfilm (which is basically all Star War...

So you think you can market Cricket in India..

          Well, everyone knows that if you ask an Indian about his three most favorite sports then the obvious first choice is Cricket and (not surprisingly) the second and third choices are highlights of cricket and repeat of cricket matches. Jokes apart, but it’s a known fact that Indian sports enthusiast is highly inclined towards just one sports and that’s cricket, even more than the national game hockey. Like any other girl, I too had a very little liking towards sports, and that means any kind of sports. But a book by Shyam Balasubramanian and Vijay Santhanam titled “The business of Cricket: The story of Sports Marketing in India” caught my attention. The book opens up with the Inception of sports marketing in India through cricket, and follows through Indian cricketer’s contribution towards nurturing the sports marketing, Companies involved in Sports marketing and Rise of Cola wars, The fall of Hockey and the Rise of cricket, IPL and T...