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So you think you can market Cricket in India..



         
Well, everyone knows that if you ask an Indian about his three most favorite sports then the obvious first choice is Cricket and (not surprisingly) the second and third choices are highlights of cricket and repeat of cricket matches. Jokes apart, but it’s a known fact that Indian sports enthusiast is highly inclined towards just one sports and that’s cricket, even more than the national game hockey. Like any other girl, I too had a very little liking towards sports, and that means any kind of sports. But a book by Shyam Balasubramanian and Vijay Santhanam titled “The business of Cricket: The story of Sports Marketing in India” caught my attention.

The book opens up with the Inception of sports marketing in India through cricket, and follows through Indian cricketer’s contribution towards nurturing the sports marketing, Companies involved in Sports marketing and Rise of Cola wars, The fall of Hockey and the Rise of cricket, IPL and TRPs and ever expanding viewership and hence sponsorship for cricket. The authors wrap up the book with lessons for Sports marketer to succeed in India.

 It was a good read even for a sports non-enthusiast like me so I would certainly recommend this one to everyone, especially those cricket fans who would love to know a little more about history of Indian sports and evolution of current plethora of crickethood. It’s a short and sweet sports marketing 'gyan' wrapped up in a book of around 200 pages that can be a nice treat before the commencement of IPL 6.

Goodreads rating for the book can be found here: https://www.goodreads.com/review/show/3153219824

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  1. fundoos18 March 2013 at 07:55

    Sports is not just limited cricket in india atleast in kerala bengal goa north east

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